How to choose packaging for your company’s shipments

Although it is a frequently overlooked element of the parcel shipping process, attention to packaging choice is critically important on several levels.

In this article, we will point out the most relevant aspects you should take into account.

In the world of e-commerce, where in-store shopping is replaced by online shopping and receiving products at home, it makes sense to take as much care with your website and your shipments as you would with a physical store.

Using shipping packaging for parcels can help save space, avoid damaged items, and present a better image of your company. All of this translates into lower costs and a better customer experience.

Two of the most obvious elements to consider are the weight and size of the item. The packaging must be able to bear the weight and must be sufficiently large. On the other hand, it is important to be careful not to use packaging larger than necessary. According to statistics, a large proportion of parcels arrive at their destination damaged due to packaging being too large for the contents. This, in addition to increased transport costs. Finding the right balance is essential.

Another essential element is protection against damage during transport. This factor depends greatly on the degree and type of fragility of the item. The use of packing materials and additional protection, such as wrapping paper, styrofoam, or bubble wrap, can prove indispensable, and it carries costs that are sometimes underestimated. The use of labels indicating fragile materials helps the carrier take extra care.

Also consider packaging customization. For those who use a distribution company, the only direct contact with the end consumer is often through it, so any opportunities for branding and for creating a personal relationship with the customer are welcome.

Finally, although it may be tempting to save on packaging expenses, remember that excessive frugality can end up being costly. An item poorly packed or returned due to damage during transport can not only incur additional expenses but also harm your company's image and its relationship with the customer. Try to strike the right balance between high quality standards and avoiding unnecessary expenses.

These are some of the most common and versatile options. It is not uncommon for a company to adopt the practice of packaging orders in a certain way without having really considered all the options. Consider these ideas, together with others that may be available to your company, and make those decisions thoughtfully and deliberately. These are factors with enormous long-term influence.

This is one of the most common and versatile choices, serving a wide variety of products. The corrugated or wavy shape of cardboard gives the material greater strength and the ability to absorb impacts. They can be found in various sizes and shapes, and offer quite robust protection during transport.

A very convenient option for packing smaller items. The inner lining provides an effective layer of protection. They are especially useful for sending documents or other flat items without them bending along the way. The main drawback is the size limitations.

This is a cheap and easy choice. A plastic bag can be a perfectly suitable way to pack flexible items that can be folded, such as clothing. Of course, it is necessary to keep in mind that the protection and durability they offer are almost zero, so they are not suitable for fragile or heavy items. Depending on the type of item, it is important to bear in mind that using plastic bags can convey a sloppy image of your brand.

This is the ideal option for rollable items, such as posters or other documents. They provide effective protection, preventing them from bending or tearing during transport.

At InPost, we always take sustainability and environmental concerns into account. That is one of the advantages, among many others, of our no-home-delivery strategy, through Parcel Lockers and Lockers.

We therefore recommend that you consider more sustainable packaging options, using recycled or biodegradable materials. Not only will you be helping to reduce pollution, but you will also benefit from the reputation and image of a more responsible company that is more aware of environmental issues. Certainly, for many customers, this will make the difference.

Find out more on our website and in this blog about how InPost is helping to reduce the pollution generated by parcel delivery in e-commerce, along with the many other advantages that our no-home-delivery strategy can bring to your business.